You may remember my friend Buddy Wakefield from memorable moments like when he won the 2004 Individual World Poetry Slam Finals, his performance on HBO's Def Poetry Jam and the time he (unfortunately) discovered Red Bull and vodka. Well, it's 2010 and he's not just into winning world renowned poetry competitions and eating entire apple pies to himself anymore. No sir. He's competing in triathlons now and touring with Ani Difranco.
A lesson I learned early in life is to always tell the truth. It's a pretty straightforward concept, but like most life lessons, I had to learn the hard way. Getting caught in a few major lies as a teenager and then tip-toeing towards the truth instead of just coming clean, helped me come to the conclusion that it's much more painful to lie than to face the consequences of truth-telling. And if (for whatever stupid reason) you ever do lie, you better set the record straight as soon as possible when caught. If you don't, the net you're already stuck in becomes even more tangled. Just ask the PR folks at BP and Toyota.
First and foremost, I am in no way a fan of Kenny Chesney's music. I am, however, a big fan of creativity -- especially when it comes in the form of a clever iPhone app. What you see above is Kenny Chesney's self-branded app for the iPhone. It features a radio station that streams his music (of course) and songs from artists that have inspired him. There's also a merchandise store and tour information. The best part of the app, and what makes it impressive from a PR perspective, is how Chesney's fans have been integrated into the app. The app can be customized by the user and if s/he has ever uploaded a YouTube video covering one of Chesney's songs, it can be found in the video section. They've added every single video -- even the really bad ones. Chesney's PR team clearly understands how relationship building is at the core of public relations and the app does a great job reinforcing his brand and the rapport he has with his fans.
Stinson Beach feels like a groovy Jack Johnson song. It's only a 23 mile drive from San Francisco and it's the perfect let's-not-go-too-far getaway, especially when shared with family and friends.
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